Post by account_disabled on Feb 20, 2024 5:24:36 GMT -5
The more testing on individual sites to understand what works While I believe that the opportunity is large and still growing see for example this slide showing Google growing as a referrer of traffic even as CTR has declined in some areas its clear that the narrative is going to lead to more challenging conversations and budgets under increased scrutiny. Can you justify your SEO investment What do you say when your CMO asks what youre getting for your SEO investment What do you say when she asks whether the organic search opportunity is tapped out.
Ill probably explore the answers to both these questions more in Greece Mobile Number List another post but suffice it to say that I do a lot of thinking about these kinds of questions. The first is why we have built our splittesting platform to make organic SEO investments measurable quantifiable and accountable. The second is why I think its super important to remember the big picture while the media is running around with their hair on fire. Media companies saw Facebook overtake Google as a traffic channel and then are likely seeing that reverse right now but most of the web has Google as the largest growing source of traffic and value. The reality from clickstream data is that its really easy to forget how long the longtail is and how sparse search features and ads are on the extreme longtail Only of all searches result in a click on an ad for example.
Googles incredible and still growing business is based on a small subset of commercial searches Googles share of all outbound referral traffic across the web is growing and Facebooks is shrinking as they increasingly wall off their garden The opportunity is for smart brands to capitalize on a growing opportunity while their competitors sink time and money into a social space that is increasingly all about Facebook and increasingly paytoplay. What do you think Are you having these hard conversations with leadership How are you.
Ill probably explore the answers to both these questions more in Greece Mobile Number List another post but suffice it to say that I do a lot of thinking about these kinds of questions. The first is why we have built our splittesting platform to make organic SEO investments measurable quantifiable and accountable. The second is why I think its super important to remember the big picture while the media is running around with their hair on fire. Media companies saw Facebook overtake Google as a traffic channel and then are likely seeing that reverse right now but most of the web has Google as the largest growing source of traffic and value. The reality from clickstream data is that its really easy to forget how long the longtail is and how sparse search features and ads are on the extreme longtail Only of all searches result in a click on an ad for example.
Googles incredible and still growing business is based on a small subset of commercial searches Googles share of all outbound referral traffic across the web is growing and Facebooks is shrinking as they increasingly wall off their garden The opportunity is for smart brands to capitalize on a growing opportunity while their competitors sink time and money into a social space that is increasingly all about Facebook and increasingly paytoplay. What do you think Are you having these hard conversations with leadership How are you.